Tips for Telling Your Story Effectively
Concisely
Your donors don’t have time to read a four page report from your organization. Give them the highlights; share the case studies; talk about the life changes. Tell the story!
2. Consistently
At the same time, though donors don’t want to be overloaded with information; they do want consistent communication. If you are only communicating when it’s time to raise money, you aren’t communicating enough.
3. Clearly
Make sure you proofread your communication. Is it clear? Are you asking your partners to do something? Be specific and be clear. Vagueness and ambiguity has no place in donor communications.
4. Creatively
There’s no excuse for “old-school” typewriter-looking newsletters for communication. We are in the digital age. We have many avenues to share our story: social media, video, email, texting...If you want to thrive, make sure your center is creatively communicating!